Paid acquisition engine for a multi-site car service network
6x revenue ROAS and 16% lead-to-job-card conversion, with revenue up 60% in six months on a 4x budget increase
The problem
A multi-site service network was spending on paid media without knowing which spend produced actual work. Attribution stopped at the lead, so a cheap lead and a profitable one looked identical in reporting.
What I did
- Took end-to-end ownership of paid acquisition across Google, YouTube and Meta.
- Rebuilt attribution so every campaign reported completed jobs and revenue rather than form fills.
- Moved targeting and bidding onto conversion quality rather than cost per lead alone.
- Added lifecycle re-engagement for lapsed, cancelled and no-show customers.
Stack
- Google Ads
- YouTube
- Meta Ads
- GA4
- GTM
- CRM attribution