Indian Institute of Management Shillong
Post Graduate Programme for Working Executives (Executive MBA)
Growth & Digital Transformation Leader
Growth you can trace all the way to revenue.
I lead growth for businesses that earn their revenue offline, across many locations — and I own the systems that prove which spend actually produced it.
Attribution, end to end
6xrevenue ROAS on paid media
30+sites migrated to a new ERP
3apps in production
Selected work
2024 — 2026Growth
Paid acquisition engine for a multi-site car service network
6x revenue ROAS and 16% lead-to-job-card conversion, with revenue up 60% in six months on a 4x budget increase
TransformationMigrating 30+ sites to a new platform
Live migration across 30+ sites, tested on real inventory and service data, go-live October 2026
LeadershipBuilding the marketing function
Media budget scaled 4x on leadership approval; an in-house team, the internal call centre and an external partner network delivering to one conversion goal; field incentives aligned across 30+ sites
Go-to-marketEntering two new states
Demand outpaced service capacity within the opening days, running ahead of the network benchmark for new sites
ProductField app for fuel-court oil checks
In daily production use by the operations team, turning an unmeasured field activity into a tracked acquisition channel
Capabilities
Growth
- Performance Marketing (Google, YouTube, Meta, LinkedIn, Bing)
- Go-to-Market & New-Market Launch
- CRM & Lifecycle Marketing
- Pricing & Service Packaging
- Budget Management
Transformation
- Digital Transformation Roadmap
- ERP / GMS Migration
- Program & Project Management
- Product Management
- Change Management
- Process Improvement
- Partner & Payment Integrations
Leadership
- Team Leadership
- Stakeholder Management
- Vendor & Agency Management
- Cross-functional Collaboration
- Incentive & Governance Design
Data & AI
- KPI Dashboards (Looker Studio, Power BI)
- GA4 / GTM & Attribution
- Workflow Automation (Make.com)
- AI-assisted App Development (Claude Code, Firebase, Supabase)
Experience
2017 → now- 2024
Senior Marketing Consultant
Growth, systems modernisation and commercial strategy for a multi-brand service network of 30+ centres.
- Microsoft Ads
- TikTok Ads
- Chat GPT
- Claude MCP
- GCP
- LeadSquared
- Attributed Growth
- ERP & GMS Migration
- Team & Vendor Leadership
- Building & Shipping Products
- Project Management
- GTM Strategies
- Pricing & Negotiations
- Own paid acquisition end to end, with attribution running through to completed jobs.
- Business-side lead on the migration of 30+ sites to a new operating platform.
- Built the marketing function: in-house team, internal call centre and an external partner network.
- Designed the field incentive scheme linking frontline behaviour to site-level KPIs.
- Shipped three applications into production using AI-assisted development.
- 2022
Assistant Team Lead, PPC
Performance marketing lead for EMEA and US clients in professional education.
- Microsoft Ads
- TikTok Ads
- Go High Level
- Chat GPT
- Enterprise-scale Media
- Cross-market Attribution
- AI-Powered Automations
- Building Custom AI-Chat Bots
- E-commerce & Agency Managment
- Managed $24,000+/day across Google, Meta, Bing and LinkedIn at 1.7–2x ROAS, attributed through the CRM.
- Advised client marketing leadership on media planning, bidding and attribution.
- Led GA4, CRM-pipeline and chatbot integrations that improved lead qualification and remarketing.
- 2019
Head, Digital Marketing & Operations
Built paid acquisition from zero across three verticals, then led the shift to online delivery.
- Microsoft Ads
- Adobe Photoshop
- Adobe After Effects
- Google Business Profiles
- Building from Zero
- Transformation Under Pressure
- Product Development
- Web Designing
- Graphic Designing
- Video Editing
- Vendor Managment
- Influencer Marketing
- Grew lead inflow 40% year on year at peak, leading a creative, analytics and content team.
- Led the COVID-19 shift to fully online teaching and testing — platform selection, vendor management, faculty training and student onboarding.
- Owned the academy website end to end.
- 2018
Team Leader
Digital acquisition for SMB clients.
- Google My Business
- Client Management
- Team Leadership
- Sales & Funnel Management
- Awarded Best Marketing Manager (2019) for client retention and revenue growth.
- 2017
Account Executive
Google Ads for SMB and enterprise clients, on the Google process.
- Google Trends
- Paid Media Foundations
- Client Consultations
- Promoted to the Engaged Team within four months.
Education
National Institute of Technology Meghalaya
B.Tech., Electrical & Electronics Engineering
Testimonials
Written by the people named. Each came through a personal link that works once, and is published as written. Recommendations on LinkedIn can be checked there.
Suman is a highly proficient marketing professional who is punctual, takes ownership and is very efficient with his tasks. I highly recommend him for his skills and expertise.
Let's talk
Hiring for a growth leader, or need help with growth across many locations? Tell me what you're working on. Or reach me by email or on LinkedIn.